On Saturday September 20, 2025 the San Francisco Lowrider Council will produce and host the first ever Lowrider Parade in the world to be televised live on CBS on Mission Street in San Francisco from 1 PM to 3 PM. Immediately after the Grand Parade the Lowrider Hop Competition will be held to crown the "King of the Streets" televised live on CBS from 3PM to 4 PM on the intersection of 24th and Mission Street!
300 Lowriders will be showcased on Mission Street between Cesar Chavez and18th Street on Mission Street parked from 4 PM to 8 PM. You have the opportunity to prominently showcase your brand before, during and beyond this historic cultural celebration held during Latino Heritage Month! WE thank you for your consideration and support to partner and engage with our community.
Exclusive Brand Category
CBS 120 Brand Promotional :30 second spots 8 weeks
CBS 15 Lowrider Tune-Ins :15 second spots 4 weeks
CBS 15 Lowrider Segment :15 second spots 4 weeks
CBS Open & Closing Billboards during Parade and Hopping Telecast
CBS 6 :30 second spots during live telecast Parade and Hopping
CBS Interview during telecast
Media Release acknowledgement
Social Media Promotion
300 Custom :30 second Radio spots
Logo on Flyers
Logo on Poster
Logo on T-shirts
Banners along parade route
Rights to conduct contest for 2 winners to cruise in a lowrider in the Grand Parade
Rights to set up photo booth for guests to take photo in a lowrider
Retail promotional tie-in
Booth on 24th & Mission Street BART PLAZA
VIP Hospitality
Exclusive Brand Category
CBS 90 Brand Promotional :30 second spots 6 weeks
CBS 10 Lowrider Tune-Ins :15 second spots 4 weeks
CBS Open & Closing Billboards for Grand Parade
CBS Interview on Grand Parade telecast
Media Release Acknowledgement
Social Media Promotion
100 Custom :30 second Radio spots
Logo on Poster
Logo on Flyer
Logo on T-Shirts
Banners along Grand Parade Route
Rights to conduct contest for 2 winners to cruise in a lowrider in the Grand Parade
Retail Promotion tie-in
Booth on 24th & Mission Street BART PLAZA
Logo on Grand Parade Awards
VIP Hospitality
Exclusive Brand Category
CBS 50 Brand Promotional :30 second spots 5 weeks
CBS 5 Lowrider Segment :15 second spots 2 weeks
CBS 5 Lowrider Segment Billboard :5 seconds
CBS Opening & Closing Billboard Hopping Competition
CBS Interview
Media Release
Social Release
Poster logo
Flyer logo
Logo on T-shirt
Banners
Logo on Ruler Stick
Logo on Trophy
Award presentation
Booth on 24th & Mission Street BART Plaza
VIP Hospitality
Roberto Y. Hernandez
President, San Francisco Lowrider Council
(415) 987-0577
roberto@canasf.org
1333 Florida Street, San Francisco, CA 94110
San Francisco Lowrider Council is a project of Cultura y Arte Nativa de Las Americas (CANA), a 501(c)3 non-profit organization.